2021: biënnale masterly the hague

during masterly the hague historic paintings are combined with works made especially for the occasion by contemporary designers. theme for 2021: celebrating the dutch landscape.

‘a complete new experience’, ‘stylish, beautiful, exciting’, ‘this is the festival the hagues needs.’ 

showing contemporary designs alongside historic paintings proves to be a winning combination.


masterly the hague
23-26 september 2021 


initiators: willem jan hoogsteder and nicole uniquole

masterly the hague is an initiative by nicole uniquole and willem jan hoogsteder, collaborating partners since the palace oranienbaum exhibition (2012).


willem jan hoogsteder is widely known by the public as one of the experts who is featured in the tv show ‘tussen kunst en kitsch’. he supports masterly the hague through the hoogsteder museum foundation.

art history lectures

following the great success of the previous edition of masterly the hague the programme of art history lectures is expanding!

the lectures (45 minutes, including coffee and petit fours) are illustrated by stunning visual imagery.

photo: lanen, hoogsteder museum foundation

2021: collaboration with abn amro

abn-amro thinks very highly of design. as head sponsor of the dutch design week they annually support promising designers in the programme ‘driving dutch design’.

the bank also supports the festival masterly the hague. several participants from the programme ‘driving dutch design’ also exhibit during masterly the hague.

photo: initiators willem jan hoogsteder & nicole uniquole. centre: ilona roolvink / abnamro.

more info 

2021: collaboration with de bijenkorf

just like in 2018 and 2019 in 2021 a number of windows of the bijenkorf in the hague will feature the festival masterly the hague.


designers selected by curator nicole uniquole present at the most inspired department store in the netherlands following the festival.


in addition, the bijenkorf will put together an evening-long program for a number of selected customers during the biennale!


photo: painting by wilhelmina van pruisen, collection hoogsteder museum foundation. objects: royal delft. lighting: japth / design richard hutten.