uniquole and royal delft have contributed to an effective dialogue between design and craftsmanship through their continued collaboration. commissioned by royal delft uniquole formulated a strategy in word, but mostly in visuals and image, for the historic royal delft collection based on deflt blue. as art director uniquole managed to match different dutch designers with the cultural heritage, for the renewed appreciation of authenticity, craftsmanship and local culture. results were shown at corso como in milan during masterly in 2019. the ‘iconic collection’ curated by uniquole was photographed by frieda mellema in a contemporary setting. the photography for royal delft continues to be provided by uniquole.