For ten years, masterly has been the dutch home of design during milano design week, bringing together design, innovation, and entrepreneurship in a grand palazzo where ideas and conversations naturally connect. This anniversary edition, from 21–26 april, looks back and ahead in collaboration with lidewij edelkoort, offering a clear perspective on the origins, current strength, and future direction of dutch design.

120 designers and companies in the palazzo!

the 9th edition of masterly – the dutch in milano will take place from 8-13 april 2025. at the fascinating palazzo giureconsulti the dutch pavilion arises again with the best design and artisan craftsmanship the netherlands has to offer.

masterly shows a complete and varied design field with relevant work from architects, furniture, textile, construction and accessories companies, designers, artists, craftsmen, galleries and vocational schools for design and interior design. for more information, visit www.masterly.nu or send an email to nicole@uniquole.nl

the 7th edition of masterly – the dutch in milano will take place from april 18-25, 2023. after six years of palazzo francesco turati it’s time for a fresh upgrade to a fantastic new location. now even closer to the duomo in the center of milan. the palazzo giureconsulti, known as the palazzo with the tower, forms a new décor for the collections of more than a hundred dutch designers and companies. five hundred years of history create an invaluable dept hand added value to the spaces.

also participate? see for more information www.masterly.nu or send an email to nicole@uniquole.nl.

on thursday april 21, aser ortega, associate director at mvrdv will give a lecture called the future of design by mvrdv. the introduction will be given by curator nicole uniquole.

11.30 h (total 45 minutes)

be on time for a spot! max. 65 visitors

masterly is supported by a renowned committee of recommendation:

• w (willem) van ee (dutch ambassador in italy)
• m. (mascha) baak (consul general in milan)
• giulio cappellini (designer)
• drs. w.j. (willem jan) hoogsteder (specialist dutch and flemish painting and the old Masters)
• cristina morozzi (journalist, critic and brand ambassador instituto marangoni)
• fedrico Ppompignoli (senior architect at OMA and project leader for the fondazione prada)
• fred schoorl (director dutch association of architects)
• emanuele tessarolo (founder and director 5vie art + design district)

photo: giulio cappellini and nicole uniquole

everyone remembers the terrible drama of the collapsed bridge in genoa. the valley is being redesigned under the direction of stefano boeri, renzo piano has designed the new bridge and the dutch petra blaisse (inside outside) is responsible for the landscape design.

the presentation of the project in development can be seen at the masterly palazzo during the salone del mobile.

invitation only.

photo: inga powilleit

for the sixt year the dutch design pavilion arises during the salone del mobile in milan. uniquole is the initiator, curator and organiser and works in close collaboration with the dutch embassy, consulate general and the milan chamber of commerce. the initiative is included in the agenda of the network international business of the netherlands entreprise agency. titled masterly – the dutch in milano dutch designers, artisan self-producing businesses and design agencies present in the centre of milan. at the fascinating palazzo francesco turati the dutch pavillion arises with the best design and artisan craftsmanship the Netherlands has to offer. excellent dutch design, fashion and photography with a soul and individual identity. the salone takes place 7 – 12 june 2022.

for more information and / or registration view website www.masterly.nu

from june 7th to 12th 2022 the salone del mobile celebrates its 60-year anniversary. businesses and designers are eagerly anticipating this international platform to present themselves. milan is after all the place to meet! not in april, but in june this year, so milan is able to welcome more international visitors.

the sixth edition of masterly – the dutch in milano presents dutch design at a prime location right in the centre of milan. connect and become part of this international network.

the architect’s breakfast is an initiative by masterly. Every year prestigious speakers are invited to express their vision of the world. 

keynote speaker 2022: trend forecaster li edelkoort.

invitaion only.

photo: ruud van der peijl

at the initiative of mascha baak, consul-general in milan, on the first day of the salone del mobile a grand breakfast was hosted for her colleagues, international consul-generals. the objective was to establish concrete leads in various countries for masterly participants.

consul-generals and their economic and commercial attachés who were present came from, amongst others: the united states, japan, scandinavian countries, germany, england, france, zwitserland, india, and canada.

the breakfast was a great success and will continue for years to come.

a fusion of economics and culture, that’s masterly. masterly annually showcases a complete and varied design field with relevant work by architects, furniture, textile, construction and accessories companies, designers, artists, artisans, galleries and vocational colleges in design and interiors. over 100 participants make the joint presentation a must see during the salone del mobile.

photo: solo presentation by bibi smit / glass

nicole uniquole and the owner of the world-famous trend store corso como have a good relationship. in 2021 corso como opened her first pop-up store in milan. for this first edition, the new owner of corso como asked nicole uniquole to select work from masterly milan participants.

uniquole invited studio stefan scholten to design the interior.

the pop-up store presents work by, amongst others, anton corbijn, nynke koster, stefan scholten, elise luttik, bibi smit, margot van huykelom, corine van voorbergen, and bert timmermans. especially for this occasion work was featured from the new massimo colombo collection.

the architects’ breakfast is an initiative by masterly. annually prestigious speakers are invited to express their vision of the world.

keynote speaker 2021: francine houben | mecanoo.

invitation only.

the architects’ breakfast is an initiative by masterly. annually prestigious speakers are invited to express their vision of the world.

keynote speaker 2018: laurens van den acker.

invitation only.

see and be seen.. the annual VIP opening of masterly in milan is always an international happening. careful attention is paid to the guest list. together with the embassy in rome and the consulate general in milan the dutch pavilion is host to over 500 prominent guests from the corporate world and industry, designers and press.

the international press agency of masterly – the dutch in milano organises a press conference on the 12^th of april 2021, in collaboration with the dutch embassy and the consulate general in milan, for a preview of the 5^th edition of the dutch pavilion. next to curator nicole uniquole all selected designers and businesses will be present here. a press release and 3 high-res images of each participant of the dutch pavilion will be available to download from the masterly website.

for international journalists special tours are organised.

if you wish to stay informed on this conference and/or receive press releases and images at an earlier stage, send an email to info@uniquole.nl of naar press@masterly.nu

the 2018 edition of the dutch pavilion in milan was opened by ingrid van engelshoven, minister of culture, and the dutch ambassador in italy, joep wijnands.

titled “masterly – the dutch in milano”, dutch designers, artisan production companies and design agencies present themselves in the centre of milan.

at the fascinating palazzo francesco turati and the adjacent galleria meravigli the dutch pavilion arises, with the best design and artisan craftsmanship the netherlands has to offer.

excellent dutch design, fashion, and photography with a soul and its own identity.

titled “masterly – the dutch in milano”, dutch designers, artisan production companies and design agencies present themselves in the centre of milan.

at the fascinating palazzo francesco turati and the adjacent galleria meravigli the dutch pavilion arises, with the best design and artisan craftsmanship the netherlands has to offer.

excellent dutch design, fashion, and photography with a soul and its own identity.

the first edition of masterly – the dutch in milano took place in 2016

setting: palazzo francesco turati.

over 70.000 visitors attended the dutch pavilion in the centre of milan.

masterly – the dutch in milano is marketed each year, in true force of nature form, by the italian press office of giuseppina flohr.

for both press and participants the catalogue with visuals of the latest collection of all participating designers and businesses is an absolute must have.
with each year an introduction by the dutch ambassador in rome; and substantial profile pieces by, amongst others, cristina morozzi (journalist), edo dijksterhuis (journalist) and jeroen junte (journalist for publications such as the dutch national newspaper de volkskrant).