uniquole is an independent curator and initiator of masterly ©. uniquole turns cities, businesses and museums into brands that connect with their true audience.
globalisation demands a strong value proposition for sound business. cities, museums, businesses and designers receive the right support at uniquole in building stronger brands and better positioning internationally.
uniquole has developed an effective concept to identify your core values. from these values, the brand DNA, past and present are translated into a future strategy.
the brand is then firmly established, using relevant images.
starting june 16th 2020, the embassy and the consulate-general of the kingdom of the netherlands in italy will host masterly network every tuesday! everyone is looking forward to the 2021 edition, in the meantime staying in touch is a must.
you will discover more about a participant’s work and inspiration, old and new projects, and her or his connection with italy. masterly network will post on linkedin, instagram and facebook.
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the masterly network is curated by nicole uniquole and supported by the embassy and the consulate-general of the kingdom of the netherlands in italy.
please also follow nicole uniquole on instagram: nicole_uniquole_miss_masterly
the consulate-general in milan connects nicole uniquole, curator of masterly – the dutch pavilion, with businesses and industries that intend to open a branch in Italy or companies that wish to innovate their existing branch.
for many international businesses it is unimaginable not to have their “own” furniture in the entrance hall, or that there would be no work on the walls by a photographer from their home country.
dutch businesses abroad until now don’t take full advantage of this and with that miss out on opportunities.
uniquole is here, together with the consulate-general in milan, to change that.
the hague aspires to build a stronger profile based on the royal character of the city. with the presence of the royal family the city has substantial potential to attract international visitors.
in 2013 uniquole carries out a feasibility study to explore the possibility of a dutch royal palace. the central proposition is: how can a royal palace of national importance take shape, in order to attract a broad audience and become a tasteful icon for the city of the hague. The feasibility study offers insights into the execution concept, international benchmarks and trends, the location possibilities, required funding, exploitation and governing organisation
dutch design is a global brand. still the netherlands, as opposed to many other countries, do not have a national design museum with international allure. commissioned by the rotterdam council and royal ahrend uniquole explored the possibilities of a national design museum in Rotterdam. this initial exploration contains the general feasibility of and options for a national design museum in central Rotterdam.
photo: frieda mellema | architecture series.
a good press photo is crucial to obtain international exposure of your design; from objects by marcel wanders (orange vases royal leerdam crystal / image) to textile works by walter van beirendonck and eee labels. designers receive a special rate of 100 euro per photo. photography days are held 4 times a year. For more information send an email to info@uniquole.nl
photo: glass objects by bibi smit
unlike similar royal locations in other countries, paleis noordeinde and paleis huis ten bosch are not open to the public. commissioned by the hague council uniquole developed concrete plans based on the conclusions drawn from the feasibility study.
under the working title ‘orange court the hague’ a corporate story was created, along with a visual brand identity for both the basic layout of the location and the design of high-quality exhibitions. the orange court realises narrative exhibitions on the orange-nassau dynasty and the monarchy using works on loan. spectacular historic craftsmanship from the international royal collections is combined with exciting contemporary design and fashion from dutch designers. contacts with (inter)national lenders, amongst which the royal collection trust, have been consolidated.
with intermediary central government real estate agency and commissioned by harlingen council uniquole realised new high-quality rugs and carpets for the council hall and wedding hall of the city hall. in collaboration with maarten spruyt and tsur reshef various historical details of this state monument are incorporated in the design.
comissioned by the cornelis kruseman foundation a new website and flyer material was developed. the visual representation of the collection takes centre stage. The foundation aims to draw more attention to the work of the famous nineteenth century painter cornelis kruseman (1797-1857) and his painting relatives.
the province of south-holland asked uniquole to bring a number of stunning country estates to the attention of a broad audience, in a surprising and playful manner. collaborations were set up with villa maarheeze and the caldic collection. work by florentijn hofman floated on the raadhuis de paauw pond in wassenaar all summer long. an inspiring and informative publication guided bikers and hikers to the locations via beautiful routes.
this collaboration between princess margarita de bourbon de parme and royal leerdam crystal was initiated by nicole uniquole. for the first time a royal leerdam crystal orange vase has been created by a member of the royal family itself. orange vases are a royal leerdam crystal tradition. since 1927 a special vase is designed for ‘events of national importance’ or memorable occasions within the royal family. these collectors’ items, hand-shaped and mouth-blown in the centuries’ old crystal factory, always comes in a limited edition. for the theme ’75 years of liberty’ the princess was inspired by birds and water
museum meermanno is the oldest book museum in the world. the museum has asked uniquole for advice on the future positioning and image of the museum. the advice was included in the subsidy application for basic infrastructure for culture at the Ministry of Education, Culture and Science (bis 2017-2020).
in 2015 the open monument day was based on the them arts & crafts. The foundation national open monument day asked uniquole to create the inspirational document. country estates, museums and historic residencies are excellent locations for presentations on the mix between historic and contemporary excellence. The refined carved wood, the stunning architecture, the hand-painted wallpaper and beautifully in-laid flooring are the ideal backdrop for designers embracing craftsmanship in their newest creations.
uniquole offered brand and image consultancy to the zeeuws museum, house style and collection policy. In addition to typography and image, this concentrated on a consistent routing between various departments of the museum. the beautiful characteristic zeeuws image has featured prominently in all expressions of the museum again ever since.
uniquole and royal delft have contributed to an effective dialogue between design and craftsmanship through their continued collaboration. commissioned by royal delft uniquole formulated a strategy in word, but mostly in visuals and image, for the historic royal delft collection based on deflt blue. as art director uniquole managed to match different dutch designers with the cultural heritage, for the renewed appreciation of authenticity, craftsmanship and local culture. results were shown at corso como in milan during masterly in 2019. the ‘iconic collection’ curated by uniquole was photographed by frieda mellema in a contemporary setting. the photography for royal delft continues to be provided by uniquole.
uniquole in the role of art director for royal leerdam crystal has involved designers like jan jansen, marlies dekkers and ans marcus in the design of new glass objects. the former dutch glass factory leerdam has a rich history. founded in 1878 it reached out to artists for designs. famous names such as k.p.c. de bazel, andries copier, h.p. berlage and frank lloyd wright have designed for the glass factory. royal leerdam crystal expressed a desire to revive this tradition. The continued collaboration between royal leerdam and uniquole has lead to and well frequented exhibitions. the photography for royal leerdam continues to be provided by uniquole.
for the paleis oranienbaum exhibition uniquole decorated the mirror and crystal hall with works custom made by designer and glass blower bernard heesen. kulturstiftung dessau-worlitz, the owner of paleis oranienbaum was very impressed with the contemporary sparkle that restored this hall to its former glory. all selected objects exhibited in this hall were acquired at the recommendation of uniquole. as a result of mediation by uniquole the artist was commissioned to create another two large chandeliers with a diameter of 130cm for this hall. the mirror and crystal hall of paleis oranienbaum in this set up is still open to the public.
commissioned by the wassenaar council uniquole carried out research into new wall coverings for the city hall raadhuis de paauw. central to this was the history of the building in relation to contemporary design. the eighteenth-century building was once the residence of prince frederik of orange-nassau. architecture, history and royal allure were translated into contemporary design. the selection presented was applied during the renovation of the wedding hall.