during the eighties the appreciation of authenticity, craftsmanship and local culture reached an all-time low. in the past decade however there has been a clearly detectable reversal. artisan companies are being revived spearheaded by fresh new design teams. designers are creatively exploring cultural heritage.

commissioned by royal delft uniquole formulated a strategy for the historic collection of royal delft, the foundation for delft blue, in text, but mostly in a visual identity. the ‘iconic collection’ curated by uniquole is visualised in a contemporary setting, in collaboration with photographer frieda mellema.