archive: 2009 – 2018 exhibition design concept meesterlijk – recyclable ‘far ahead of the trend’

long before sustainability became a notion in the (design) world masterly made the use of cardboard popular again. in collaboration with maarten spruyt and tsur reshef a remarkable chain of cardboard workspaces was created. it provided unity in diversity in a calm and coherent setting. opting for material, style and sustainability at masterly this was also translated into the execution concept by using recyclable exhibition material. annually over 85% of the cardboard pallets, boxes and boards was reused.