the 8th edition of masterly – the dutch in milano will take place from 16-21 april 2023. at the fascinating palazzo dei giureconsulti the dutch pavilion arises again with the best design and artisan craftsmanship the netherlands has to offer.

masterly shows a complete and varied design field with relevant work from architects, furniture, textile, construction and accessories companies, designers, artists, craftsmen, galleries and vocational schools for design and interior design. for more information, visit www.masterly.nu or send an email to nicole@uniquole.nl

queen máxima’s day in milan ended with a reception in palazzo giureconsulti where she visited masterly – the dutch in milan, led by mayor sala. Dressed entirely in gold, Máxima chose to give the first part of her speech in Italian to strengthen the relationship of creative cooperation between the two countries: “Italian aesthetics and Dutch audacity: together a recipe for success!”.

op donderdag 21 april verzorgt aser ortega, associate director bij mvrdv een lezing getiteld the future of design by mvrdv. de introductie wordt gegeven door curator nicole uniquole.

11.30 uur (totaal 45 minuten)

toegankelijk voor iedereen.

wees op tijd voor een plaats! max. 65 bezoekers

the curator, style consultant, design expert, developer of aesthetic strategies understands big, spectacular gestures as well as perfectionist, detailed work that leaves nothing to chance.

breda strives to present itself as the cradle of the nassaus. exhibition and brand creator nicole uniquole has been asked to frame this with an exhibition. in this concept development, possibilities are explored for a positioning exhibition on the nassaus, their relationship with breda and the influence this has had on the founding of the monarchy. the rich story of the renaissance city breda is told through historic objects in dialogue with contemporary design. with this exhibition, a relatively unknown part of our national history is made accessible to a broad and diverse audience.

at the world expo countries show their innovations in a range of areas. countries are also proud of their culture. in this context, uniquole selected the best pieces of art from dutch museums, among which het mauritshuis, het rijksmuseum and panorama mesdag. on the recommendation of uniquole these top museum pieces are projected in an audio-visual presentation at the auditorium of the dutch pavilion in dubai.

photo erik smits | night watch hall rijksmuseum.

uniquole advises mondiart on the strategic positioning and marketing of a new high-end brand identity. mondilab positions itself in the higher sales segments, manifests itself in the international design world and gets themselves noticed by architectural agencies. uniquole approached opera design for the development of the graphic design of the new brand identity. uniquole is art director of mondilab and responsible for website design, as well as the presentations in milan and dutch design week.

for the exhibition in fulda, uniquole selected stunning works on loan from, amongst others, the royal archives, jewellery house mellerio, silver museum schoonhoven, paleis het loo and many artists, galleries, photographers, and designers. all requests were prepared by uniquole. the vonderau museum in fulda submitted the final application.

with thanks to dr verse and judith mader.

in her exhibitions, nicole niquole amplifies the beauty of the location. to achieve this, she first explores the location in all its facets. all spaces are photographed: the ceilings, wall coverings, panelling, and floors. everything is documented in high resolution. the exhibition elements, such as stages, carpets, displays, and signage uniquole harmonises with the style elements and colour schemes of the location. detailed photographs are artistically edited into printable files. the cnc milling machine manufactures all exhibition elements perfectly, down to the millimetre. the printers print the wallpaper, sticker, and foil materials to cover the elements. this is how a “gesamtkunstwerk” is realised, under the direction of a single contact person per project.

in all exhibitions, at an early stage uniquole looks for possible collaborations with design degrees. how could students present themselves on a grand stage? can a project be incorporated into the curriculum? for the exhibition in fulda a close collaboration with the master tailoring course in amsterdam was chosen. the department researched costumes from the period between 1780-1830. all costumes are executed in white to make it match seamlessly with the white kaiser hall of the palace. the styling was done by the renowned stylist marten spruit.

at uniquole’s initiative post nl issued a stamp for the celebration of the 250^th anniversary of king william i. the first stamp was officially presented in the german city of fulda. in 2022 it is 250 years ago that king william I was born. before william i became the first king of the netherlands he was the ruler over fulda and surrounding area. for the city of fulda this was the moment to let uniquole organise a grand exhibition on the dutch royal house for the summer of 2022. for this occasion, in collaboration with post nl, a special sheet of stamps has been issued. under uniquole’s direction the sheet of 6 stamps with three different stamps was designed by students at the university of graphic design in zwolle.

postnl has asked uniquole to annually issue a postage stamp based on the theme of dutch design. the annual series is developed in collaboration with students at the artez university of the arts in zwolle.

citing nicole uniquole from postnl magazine: “i regularly collaborate with artez, also to create the brand identity of exhibitions like the one in fulda. this way students can create designs that are applied in practice. something they can include in their portfolio. this is all incredibly important for their development.”

in collaboration with marijke meester – head of graphic design artez

the committee of recommendation supports the content concept of the summer exhibition “design & dynasty” in 2022. uniquole expresses thanks for their involvement. the committee consists of:

• dr heiko wingenfeld (mayor of fulda)
• viktor v. herzog von ratibor und fürst von corvey, prinz zu hohenlohe-schillingfürst-breunner-enkevoirth
• h.e. mevrouw mr martine l.a. van loon-labouchere, honorary mistress of the robes of her majesty the queen beatrix and his majesty king willem alexander

• dr jeroen koch (author of king william i biography)
• mr frederik willem graaf van hogendorp (descendant of one of the founders of the dutch monarchy who together with king william i established the constitution)
• mrs laure-isabelle mellerio (director and artistic director of the french jewellery house of mellerio)

photo copyright erwin olaf

everyone remembers the terrible drama of the collapsed bridge in genoa. the valley is being redesigned under the direction of stefano boeri, renzo piano has designed the new bridge and the dutch petra blaisse (inside outside) is responsible for the landscape design.

the presentation of the project in development can be seen at the masterly palazzo during the salone del mobile.

invitation only.

photo: inga powilleit

one of the most important interventions by curator nicole uniquole for the royal showpieces was the removal of the ropes, that prevented people entering the chambers. for the palace this was not without trepidation, but it is through exhibitions like this that palace het loo stays relevant in the future.

a solution for the sometimes-fragile floors of the palace halls was found in printed carpets, designed in collaboration with maarten spruyt and tsur reshef.

the ceilings designed by daniel marot consist of compartments with various painted decorations. the carpets reflect these ceilings, showing the visitors how new is inspired by old.

photo: marjon hoogervorst

from the museum depots, nicole uniquole selected pieces which are rarely shown to the public and combined these with design from today.
with a new setup, museum pieces from the depots and the addition of clothing, tableware, and art objects uniquole created a striking dialogue between the royal taste of before and dutch design from today.
for the exhibitions “royal showpieces” I & II uniquole was given a lot of freedom to use the depots, containing many treasures begging to be discovered.

in the company of curator paul rem there were many “rummages” around the attics of the palace.
this enabled uniquole to curate unique collections for her exhibitions at paleis het loo.

photograph with paul rem, curator paleis het loo

each exhibition comes with its own catalogue. this can vary from a small handout to an extensive catalogue with a description of all objects and essays on the relevant theme. of course, always with stunning visuals.

a prerequisite for a beautiful, appealing publication. the graphic design and print preparations are all done in house.

each exhibition comes with its own catalogue. this can vary from a small handout to an extensive catalogue with a description of all objects and essays on the relevant theme. of course, always with stunning visuals.

a prerequisite for a beautiful, appealing publication. the graphic design and print preparations are all done in house.

the committee of recommendation supports the content concept of the summer exhibition “house of orange” in 2012. uniquole expresses thanks for their involvement. the committee consists of:

• prof. dr. titus m. eliëns (former head of collections gemeentemuseum den haag, professor of industtrial design at the university of leiden)
• christoph boninger (designer)
• dr. eva maria hoyer (director grassi museum of applied arts)

• prof. dr florian hufnagl (former director museum neue sammlung munchen)
• prof. dr. johan ter molen (former director paleis het loo, professor by special appointment “applied arts, and arts & crafts” at the radboud university nijmegen)
• prof. axel müller-schöll (professor of interior architecture burg giebichenstein university of art and design halle)
• drs. ingeborg de roode (curator industrial design at het stedelijk museum amsterdam)

photo: photography agency hoge noorden